Whether you have spent months ghostwriting a book about retirement planning, days finalizing a blog post about alternative assets, or hours completing a financial markets commentary, it’s crucial to correct grammar, spelling, punctuation, and any other errors before the content is published.
By the time we reach adulthood – and there is some debate about exactly when that happens – we have a rich background of experience that informs the way we learn.
Most adults tend to be goal-directed. In other words, we want to know what we want to know, when we want to know it. So, when a prospect clicks on an e-mail link or a social media ad, they want to access the information they seek immediately.
That’s why businesses have landing pages.