By the time we reach adulthood – and there is some debate about exactly when that happens – we have a rich background of experience that informs the way we learn.

Most adults tend to be goal-directed. In other words, we want to know what we want to know, when we want to know it. So, when a prospect clicks on an e-mail link or a social media ad, they want to access the information they seek immediately.

That’s why businesses have landing pages.

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