Proofreading 101: The Basics

Proofreading 101: The Basics

You’ve seen it before – a mistake at the finish that costs the win. Do you remember Bill Buckner’s error that cost the Red Sox the 1986 World Series, Chris Webber’s timeout call that cost the University of Michigan the 1993 NCAA basketball championship, or Lindsey...
Why are Landing Pages important?

Why are Landing Pages important?

By the time we reach adulthood – and there is some debate about exactly when that happens – we have a rich background of experience that informs the way we learn. Most adults tend to be goal-directed. In other words, we want to know what we want to know, when we want...